Dr. Gordon’s Bum Cream™

Single-Step Moisture Damage Remedy

“It’s not just for bums.”

MASD – it’s a vicious cycle. If I had one product that was balanced to address all the symptoms in one application that would be… life-changing.”

Leah Deveau, Head of the VON in the Annapolis Valley, NS.

What is Moisture Associated Skin Damage (MASD)?

Moisture Associated Skin Damage is an umbrella term used to describe skin damage caused by moisture. This can include perspiration, saliva or mucus, fecal and urinary incontinence, wound or stomal effluent. Persons with MASD complain of redness, itching, burning, skin breakdown and pain.
There are four categories of Moisture-Associated Skin Damage and they can occur in folds of the neck, armpits, breasts, abdomen, buttocks, groin, thighs and also in the webbed spaces of the hands and feet and the skin surrounding wounds and stomas.

Incontinence-associated dermatitis (IAD) is skin damage caused by exposure to urine or stool. Patients complain of itching, burning and pain and can be difficult, time consuming and expensive to treat. IAD, also known as perineal dermatitis and diaper rash, is a common health problem for immobile, ill, infant and aged persons.

Intertrigo (Intertriginous dermatitis) is an inflammatory skin-to-skin condition caused by a combination of moisture, heat, friction, perspiration and lack of air circulation between skin folds. It is often complicated by bacterial, viral or fungal infections. Intertrigo is a common complication of obesity, immobility and diabetes and occupations requiring occlusive clothing, footwear, gloves.

Peri-wound dermatitis is damaged skin tissue surrounding a wound. It’s usually within 4cm of the wound’s edge but can extend beyond if damaged. Peri-wound skin care is as important as wound bed preparation to promote optimal healing and prevent skin breakdown, infection and pain.

Peri-stomal dermatitis refers to damaged skin around the stoma on a person with an ostomy. Most patients suffer from some type of skin disturbance and proper skin care is one of the most important factors in preventing some of the complications.

Who We Are

Dr. A.K. Gordon, Inc. is a physician-led Nova Scotia company that has developed a fast acting, complex compounded skin cream that effectively treats infectious or non-infectious MASD.

Dubbed ‘Dr. Gordon’s Bum Cream™’ by the nurses who use it, the cream has treated countless patients without side effects in Intensive Care and other units in Canadian teaching hospitals for over 20 years.

While there are numerous commercial products available to treat this condition our research has not found another single-step non-prescription product that addresses all MASD symptoms. For this reason we’re bringing our formula to market.

“As an ICU physician, I’ve seen countless debilitated patients suffering from MASD. Because it’s thought to be an easy condition to treat, dermatologists are not involved and consequently I think the development of a complex, compounded topical treatment for this problem, this population, has simply been overlooked. My formulation has a grassroots following because it’s far easier and more effective than other products nurses have to use.”

– Dr. Ann Gordon

What Nurses Say

What the nurses who use Dr. Gordon’s Bum Cream say:

  • “The rash appears to improve by the time my shift is over.”
  • “It’s easy to use and stays where I put it. That’s important.”
  • “Skin heals quickly. In 2-3 days max. Really.”
  • “It’s not just for bums. I put it everywhere.”
  • “My patients ask for it by name.”

What a patient says:

Peter, a 40-year Crohn’s patient with fistula complications:
“I began using Dr. Gordon’s cream two months ago. The rawness, itching and burning I experienced daily for five years since my reconnect is gone. It’s hard to believe things are so good. I am feeling like a normal person now.”

Our Story

Twenty years ago, an Intensive Care Nurse in Vancouver asked Dr. Gordon to write an order to assist a patient suffering with a nasty case of MASD. When the pharmacist was unable to provide a product that met her specifications, Dr. Gordon’s formulation was compounded in-house.

It worked so well the nurses dubbed it ‘Dr. Gordon’s Bum Cream™’ and their persistent demand resulted in it being routinely stocked in bedside nursing carts in the Intensive Care and other Units.

When Dr. Gordon moved ‘home’ to Nova Scotia eight years ago, the name stuck and the same demand for her MASD remedy once again developed among nurses and physicians across the Valley Regional Hospital.

We finally got the message. Because we know our product is very safe, fast and effective and because the pharmacist still can’t find another product that meets Dr. Gordon’s specifications, we think it’s time to bring Dr. Gordon’s Bum Cream™ to market.

Our Mission

Our Mission is to put our cream into the hands of nurses and caregivers in hospitals and homes across Canada and throughout North America. We want to reduce patients’ suffering, save institutional and individual time and costs and perhaps ultimately affect the accepted standard of care for MASD.

Dr. Gordon’s Brown Envelope

Over the next twenty years as Boomers age and live longer, our elderly population will significantly increase, creating greater pressure on our health care system. Correspondingly, we’ll have fewer young workers able to provide nursing care.

We need to support caregivers so they will be there for us.

Dr. Ann Gordon and Family have committed to providing a portion of their profits from the sales of Dr. Gordon’s Bum Cream™ to the Brown Envelope. The funds will be dedicated to providing education and respite for nurses in institutions that use Dr Gordon’s Cream.

Commercialization Plans

Things are underway. We’re completing regulatory requirements and will launch the required clinical trials to attain a DIN and Health Canada Registration. Once we’ve achieved this we’ll be able to offer our MASD remedy publicly.

Please sign up for our newsletter to keep abreast of our progress en route to market.


Dr. Ann Gordon

BSc (Hon. Biochemistry) MDCM, FRCPC (McGill)

Ann has degrees in Biochemistry, and medicine with a specialty in Internal and a sub-specialty in Respiratory from McGill.

She’s been an Intensive Care clinician and teacher for 25 years at McGill, UBC and now with Dalhousie in Kentville.

Her scientific and clinical experience and patient empathy have helped her translate her expertise into a simple solution for a common – yet overlooked – primary care problem.

Johanna Mercer CEO

BA (Acadia) MFA (UBC) Canadian Film Centre (TO)

Johanna has been a director and producer all her life – creating value in many fields including film, theatre, real estate and education.

Her corporate clients have included Pfizer, BC Hydro, the Aids Foundation of Canada and the BC Nurses Union.

Recently, she founded the Booker School in Port Williams, Nova Scotia, which won the 2018 Governor General’s Award for Teaching Excellence.

Our Wise Advisors

Leigh Huestis LLB, MBA Director ICE, Acadia University
Sara Whynot, Research Facilitator, Dalhousie University
Christina Aon, BSc. MBA, Technical Services Lead, CERASP, Montreal

Vanessa Grant LLB, Partner, Norton Rose Fulbright (TO)
Wendell Meeres B. Comm, CPA, Horizon CPA (Vancouver)
The Praxis Institute, Vancouver

We would like to acknowledge support from BioPort, Innovacorp (Spark), CBDC, Praxis Institute, ACOA, CERASP, NSBI, BioAlliance Emergence, NRC.

Send Us A Message

Johanna Mercer CEO

910 Church Street
Port Williams, Nova Scotia
B0P 1T0